R. A. Bucklin,: search on Z-Library

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1

Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

Trusov, Michael, Bucklin, Randolph E, Pauwels, Koen

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 427 KB

english, 2009

2

Retail Strategy and the Classification of Consumer Goods

Louis P. Bucklin

Journal:

Journal of Marketing

Year:

1963

Language:

english

File:

PDF, 387 KB

english, 1963

3

Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment

Hoban, Paul R., Bucklin, Randolph E.

Journal:

Journal of Marketing Research

Year:

2015

Language:

english

File:

PDF, 747 KB

english, 2015

4

A Theory of Channel Control

Louis P. Bucklin

Journal:

Journal of Marketing

Year:

1973

Language:

english

File:

PDF, 1.57 MB

english, 1973

5

Reference Effects of Price and Promotion on Brand Choice Behavior

James M. Lattin and Randolph E. Bucklin

Journal:

Journal of Marketing Research

Year:

1989

Language:

english

File:

PDF, 2.18 MB

english, 1989

6

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Randolph E. Bucklin, Catarina Sismeiro

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 268 KB

english, 2009

7

A Relationship between Market Share Elasticities and Brand Switching Probabilities

Randolph E. Bucklin, Gary J. Russell and V. Srinivasan

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 2.19 MB

english, 1998

8

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin and Sanjit Sengupta

Journal:

Journal of Marketing

Year:

1993

Language:

english

File:

PDF, 514 KB

english, 1993

9

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Michael Trusov, Randolph E. Bucklin and Koen Pauwels

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 2.24 MB

english, 2009

10

Postponement, Speculation and the Structure of Distribution Channels

Louis P. Bucklin

Journal:

Journal of Marketing Research

Year:

1965

Language:

english

File:

PDF, 1.24 MB

english, 1965

11

Handbook of Farm, Dairy and Food Machinery Engineering || Grain Storage Systems Design

Year:

2013

Language:

english

File:

PDF, 1.87 MB

english, 2013

12

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Sismeiro, Catarina, Bucklin, Randolph E.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 179 KB

english, 2004

13

The Legal and Medical Aspects of the Trial and Death of Christ

Bucklin, Robert

Journal:

Medicine Science and the Law

Year:

1970

Language:

english

File:

PDF, 1.04 MB

english, 1970

14

A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising

Rutz, Oliver J, Bucklin, Randolph E, Sonnier, Garrett P

Journal:

Journal of Marketing Research

Year:

2012

Language:

english

File:

PDF, 165 KB

english, 2012

15

Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?

Rutz, Oliver J., Trusov, Michael, Bucklin, Randolph E.

Journal:

Marketing Science

Year:

2011

Language:

english

File:

PDF, 2.18 MB

english, 2011

16

Nutrition Labeling for Canned Goods: A Study of Consumer Response

Edward H. Asam and Louis P. Bucklin

Journal:

Journal of Marketing

Year:

1973

Language:

english

File:

PDF, 962 KB

english, 1973

17

National Income Accounting and Distributive Trade Cost

Louis P. Bucklin

Journal:

Journal of Marketing

Year:

1970

Language:

english

File:

PDF, 1.63 MB

english, 1970

18

Special Issue: Recent Developments in Survey Research || Interbrand Choice, Strategy, and Bilateral Market Powerby Michael E. Porter

Review by: Louis P. Bucklin

Journal:

Journal of Marketing Research

Year:

1977

Language:

english

File:

PDF, 217 KB

english, 1977

19

Special Issue on Managerial Decision Making || Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Randolph E. Bucklin and Sunil Gupta

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 1019 KB

english, 1999

20

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin and Sunil Gupta

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.65 MB

english, 1992

21

Retail Strategy and the Classification of Consumer Goods

Bucklin, Louis P.

Journal:

Journal of Marketing

Year:

1963

Language:

english

File:

PDF, 959 KB

english, 1963

22

A Teensy microcontroller-based interface for optical imaging camera control during behavioral experiments

Romano, Michael, Bucklin, Mark, Gritton, Howard, Mehrotra, Dev, Kessel, Robb, Han, Xue

Journal:

Journal of Neuroscience Methods

Year:

2019

Language:

english

File:

PDF, 2.30 MB

english, 2019

23

Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Randolph E. Bucklin and V. Srinivasan

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.86 MB

english, 1991

24

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Bucklin, Randolph E., Gupta, Sunil

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 304 KB

english, 1999

25

Testing Propensities to Shop

Bucklin, Louis P.

Journal:

Journal of Marketing

Year:

1966

Language:

english

File:

PDF, 397 KB

english, 1966

26

Part 1 || The Concept of Mass in Intra-Urban Shopping

Louis P. Bucklin

Journal:

Journal of Marketing

Year:

1967

Language:

english

File:

PDF, 302 KB

english, 1967

27

Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach

Zainab Jamal, Randolph E. Bucklin

Journal:

Journal of Interactive Marketing

Year:

2006

Language:

english

File:

PDF, 199 KB

english, 2006

28

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Randolph E. Bucklin, Sunil Gupta and Sangman Han

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.23 MB

english, 1995

29

A Two-State Model of Purchase Incidence and Brand Choice

Randolph E. Bucklin and James M. Lattin

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 406 KB

english, 1991

30

Channel Change Agents in Developing Countries

Bucklin, Louis P.

Journal:

International Journal of Physical Distribution & Logistics Management

Year:

1976

Language:

english

File:

PDF, 417 KB

english, 1976

31

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Bucklin, Randolph E., Gupta, Sunil

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 1.78 MB

english, 1992

32

A Model of Web Site Browsing Behavior Estimated on Clickstream Data

Bucklin, Randolph E., Sismeiro, Catarina

Journal:

Journal of Marketing Research

Year:

2003

Language:

english

File:

PDF, 208 KB

english, 2003

33

Capturing the effects of coupon promotions in scanner panel choice models

Silva‐Risso, Jorge M., Bucklin, Randolph E.

Journal:

Journal of Product & Brand Management

Year:

2004

Language:

english

File:

PDF, 236 KB

english, 2004

34

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Bucklin, Randolph E., Gupta, Sunil, Siddarth, S.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.65 MB

english, 1998

35

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars

Silva-Risso, Jorge M., Bucklin, Randolph E., Morrison, Donald G.

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 383 KB

english, 1999

36

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Bucklin, Randolph E., Gupta, Sunil, Siddarth, S.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.09 MB

english, 1998

37

The influence of feed protein intake on tilapia ammonia production

J.L. Brunty, R.A. Bucklin, J. Davis, C.D. Baird, R.A. Nordstedt

Journal:

Aquacultural Engineering

Year:

1997

Language:

english

File:

PDF, 393 KB

english, 1997

38

[IEEE 2019 IEEE 4th International Workshops on Foundations and Applications of Self* Systems (FASW) - Umea, Sweden (2019.6.16-2019.6.20)] 2019 IEEE 4th International Workshops on Foundations and Applications of Self Systems (FAS*W) - Design and Prototyping of a Single Axis, Building Material Integrated, Distributed Robotic Assembly System

Leder, Samuel, Weber, Ramon, Wood, Dylan, Bucklin, Oliver, Menges, Achim

Year:

2019

Language:

english

File:

PDF, 232 KB

english, 2019

39

Trade Area Boundaries: Some Issues in Theory and Methodology

Louis P. Bucklin

Journal:

Journal of Marketing Research

Year:

1971

Language:

english

File:

PDF, 1.21 MB

english, 1971

40

Determining Influential Users in Internet Social Networks

Trusov, Michael, Bodapati, Anand V, Bucklin, Randolph E

Journal:

Journal of Marketing Research

Year:

2010

Language:

english

File:

PDF, 8.29 MB

english, 2010

41

Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data

S. Siddarth, Randolph E. Bucklin and Donald G. Morrison

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.87 MB

english, 1995

42

Participation of Women in the Journal of Organizational Behavior Management

McGee, Heather M., Bucklin, Barbara R., Dickinson, Alyce M., McSweeney, Frances K.

Journal:

Journal of Organizational Behavior Management

Year:

2004

Language:

english

File:

PDF, 1.29 MB

english, 2004

43

Voluntary exposure of some western-hemisphere snake and lizard species to ultraviolet-B radiation in the field: how much ultraviolet-B should a lizard or snake receive in captivity?

Gary W. Ferguson, Andrew M. Brinker, William H. Gehrmann, Stacey E. Bucklin, Frances M. Baines, Steve J. Mackin

Journal:

Year:

2010

Language:

english

File:

PDF, 215 KB

english, 2010

44

Distribution Intensity and New Car Choice

Bucklin, Randolph E, Siddarth, S, Silva-Risso, Jorge M

Journal:

Journal of Marketing Research

Year:

2008

Language:

english

File:

PDF, 347 KB

english, 2008

45

SAE Technical Paper Series [SAE International International Congress & Exposition - (FEB. 24, 1997)] SAE Technical Paper Series - Static and Dynamic Dent Resistance Performance of Automotive Steel Body Panels

Shi, M. F., Brindza, J. A., Michel, P. F., Bucklin, P., Belanger, P. J., Prencipe, J. M.

Year:

1997

Language:

english

File:

PDF, 773 KB

english, 1997

46

Competitive Impact of a New Supermarket

Louis P. Bucklin

Journal:

Journal of Marketing Research

Year:

1967

Language:

english

File:

PDF, 1.11 MB

english, 1967

47

Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures

Bucklin, Randolph E., Srinivasan, V.

Journal:

Journal of Marketing Research

Year:

1991

File:

PDF, 1.91 MB

1991

48

Diversity and community structure of pelagic fishes to 5000 m depth in the Sargasso Sea

Tracey T. Sutton, Peter H. Wiebe, Laurence Madin, Ann Bucklin

Journal:

Deep Sea Research Part II: Topical Studies in Oceanography

Year:

2010

Language:

english

File:

PDF, 619 KB

english, 2010

49

The Authentication of the Turin Shroud: An Issue in Archaeological Epistemology [and Comments and Reply]

William Meacham, James E. Alcock, Robert Bucklin, K. O. L. Burridge, John R. Cole, Richard J. Dent, John P. Jackson, Walter C. McCrone, Paul C. Maloney, Marvin M. Mueller, Joe Nickell, Adam J. Otterbe

Journal:

Current Anthropology

Year:

1983

Language:

english

File:

PDF, 7.11 MB

english, 1983

50

Marketing Objectives for the Satellite City

LOUIS P. BUCKLIN

Journal:

California Management Review

Year:

1965

Language:

english

File:

PDF, 5.54 MB

english, 1965

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